FREE PLANNING RESOURCE
Free social media calendar template.
A free social media calendar template for Google Sheets and Excel. Twelve example posts, space for your ideas, and a simple path from spreadsheet to Postlane.
Download your content calendar
No signup required. An Excel workbook with a Calendar tab and separate instructions. The example dates are in November 2026; replace them with your own.
Download free template (.xlsx) ↓Works in Excel. You can also upload the file and open it in Google Sheets. This download does not connect either service to Postlane.
What is inside?
Plan a manageable three posts a week over four weeks. The examples move from introducing your brand to answering questions, showing your process and inviting a next step. Replace every example with content that fits your audience.
| Column | What to enter |
|---|---|
| topic | The idea or subject for the post. Required. |
| date | Your target date as YYYY-MM-DD. Required. |
| time | Target time as HH:mm, such as 10:00. Optional. |
| format | Single post, Carousel, Reel or Story. Optional. |
| notes | Creative direction, a useful link or a reminder. Optional. |
Use the template in Google Sheets
- Download the workbook above.
- Upload it to your Google Drive, then open it with Google Sheets.
- Replace the example dates and topics in the Calendar tab. Keep the header row.
- Share your spreadsheet using your own Google account settings, or keep it private.
- To import into Postlane, download your edited plan as an Excel workbook or export the Calendar tab as CSV.
Use the template in Excel
Open the downloaded workbook in Excel, edit the Calendar tab and save as .xlsx. Keep Calendar as the first worksheet. The date and time cells use text for predictable imports; preserve the displayed YYYY-MM-DD and HH:mm formats.
Move from a spreadsheet to a brand workspace
Postlane keeps separate brand calendars, editable draft captions, Canva design links and approval states together. Sign in, create a brand, upload your file and review the import preview before saving. Imports support up to 100 posts and 2 MB. Imported posts start as Idea.
Try Postlane preview ↗Planning dates do not automatically publish posts. Instagram publishing, live Google Calendar sync and guest client approvals are not available. See current availability and image-credit pricing and status.
Make the plan useful each week
Choose a specific audience and one outcome. Mix helpful answers, real examples and product context. Before a post is ready, check its facts, wording, design and destination link. After publishing through your chosen platform, use actual results to decide what to repeat.
Next: create a social media content calendar or read the import guide.